Entrepreneurship has been a significant part of Kelsey Smart’s life since she left St Andrew’s College. She and sister Kezia Smart (OC 2009) ran a designer fashion business called Zip Me Up for eight years, which had an online presence, and a store at The Colombo for five years. Now Kelsey and her father John Smart (former Deputy Board Chair at St Andrew’s College) have started a company called StoreTaste, which has 25 representatives carrying out in-store demonstrations in New Zealand, backed by the company’s clever sales support software. “Using our web based application, brands can get real time feedback on the data collected during the demonstration, which really helps them to target their sales and promotion activities,” says Kelsey. She is the New Zealand Manager of the company, which has already branched into Singapore and Australia. Kelsey’s interest in business was sparked during her studies at St Andrew’s. “I learnt so much about the planning and processes required to establish and run a business in Business Studies at St Andrew’s, and gained the confidence to turn my passion into a career. It is exciting to be able to combine this grounding with everything I learnt running Zip Me Up, and applying it to StoreTaste, which has really taken off.”